music

There are several factors that make music videos unique in terms of production. First, the music video medium opens the door to an unlimited range of visual possibilities that include mixtures of performance, narrative and sometimes even abstract symbolic images, all of which may coincide with the song's theme or deviate completely from the song's tone and subject. Additionally, the three-minute format permits more latitude than a commercial and doesn't have to adhere to the strict structure of a feature film or TV show. So creatively, the door is wide open.Music videos have come a long way since the early days of labels and directors were feeling their way with the new format Some were simple performance pieces against a plain background; some were culled from concert footage. Many of the successful early videos were almost like short films that followed the bands through a storyline.

These days videos are approached in much the same manner as fashion photography in that it's all about creating a unique look And technically, they are much more complex with multiple locations and set builds, complex color treatment, editing and visual effects.